Not until recently have the public become aware of the concept that what we consume is very likely the root cause of many modern health concerns. We are leading the charge as society begins to take a much needed closer look at its palate. Food and drink is your fuel; so should you not take care in what you consume? Eating better is a simple and delicious way to improve quality of life. We exist to help people transition from not-so-good-for-you foods to really-good-for-you foods, without any loss in taste.